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Content that ranks, written for you.

Keyword-led articles planned around what your buyers search, written by SEO writers, and published on your site or on relevant publishers. You review and approve; we do the rest.

What it is

What content marketing with Bazsy means.

Links get a page noticed, but content decides whether it deserves to rank. Most brands know they should publish more, and most teams do not have the time to research, write and optimise articles every month.

Bazsy content marketing starts with search demand. We map the keywords your competitors rank for and you do not, group them into clusters, and brief each article against what is already on page one. Writers who specialise in your industry produce the draft, and it goes to you for approval before anything is published.

Content can be published on your own blog to build topical authority, or placed on relevant publishers to earn links and referral traffic at the same time.

How it works

Four steps, start to finish.

1

Share your goals

Tell us your product, audience and the pages you want to support.

2

Get a content plan

We build topic clusters from keyword gaps and search intent.

3

Review drafts

Every article is briefed, written and sent to you for approval.

4

Publish and link

Publish on your site, or place on publishers with links to your key pages.

What's included

Everything in every order.

Keyword research

Topics chosen from real search demand and competitor gaps.

SEO briefs

Headings, questions and entities to cover, based on what ranks.

Specialist writers

Writers matched to your industry and tone of voice.

On-page optimisation

Titles, meta descriptions and internal links done for you.

Revisions

Changes until the draft is right for your brand.

Publishing support

Formatted for your CMS or placed on a publisher.

Who it is for

How every kind of business benefits.

Content Marketing works differently depending on what you sell and who you sell to. Here is what it does for each.

01

SaaS

Use-case, how-to and comparison content that captures buyers before they book a demo.

02

E-commerce

Buying guides and category copy that rank for research-stage searches.

03

Agencies

A reliable writing bench for client blogs, without growing headcount.

04

Local businesses

Service and location pages that answer what local customers search.

05

Finance and fintech

Accurate explainers written to compliance-reviewed wording.

06

Startups

Build topical authority early so every future link counts for more.

FAQ

Content Marketing questions.

Who writes the content?

Vetted SEO writers matched to your industry. You can request the same writer for consistency.

Do you use AI to write?

Articles are written and edited by people. Research tools support the brief, not the writing.

Can you publish directly to our CMS?

We deliver formatted drafts ready for WordPress, Webflow and most other CMSs, and can publish with access.

How many revisions are included?

Revisions are included until the article matches the brief you approved.

Can content include links to our site?

Yes. Articles placed on publishers carry links to the pages you choose.

More from Bazsy

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